Why Should We Study Living in Space

Symbolic Interactionism and YOU Essay example - 1647 Words

As a society, we feed off of each other for what a proper response to something may be. As children, we first look to see our mother’s reaction after falling down; if she is calm, I should also be. We look to each other for what a definition of things should be, as well. In the 1950’s, it was generally obscene for a woman on television to show her belly button, whereas today we will show nude breasts on primetime programming. This follows the sociological theory of symbolic interactionism, where society and individual social interaction provides a subjective meaning to deviant behavior. Many social definitions change for the better, however some change for the worse. One such example was once viewed as normal, with no second thoughts given†¦show more content†¦The overall approval was accredited to early societies defining gay behaviors as suitable and normal, making the societal definition a good one. As religious culture took hold of many countries, the normality and acceptance of homosexual behavior became viewed as a sinful life. The spread of homophobia attributed to so-called â€Å"accurate translations† of the bible condemning such a lifestyle began as early as the 12th century. In the year 342, the Christian emperors Constantius II and Constans declared the death penalty for any man who played the role of a wife. In the year 390, the Christian emperors Valentinian II, Theodosius I, and Arcadius accused males acting the part of a woman to be publicly burned in order to make sure such acts openly condemnable. The Christian emperor Justinian, years 527–565, made those who would now be called homosexuals a scapegoat for problems such as famines, earthquakes, and pestilences (Crogiez, Jailette Poinsotte, 2009). Overwhelming fear and distrust spread throughout the societies, permanently changing the way homosexuality would be received for decades. Even though the mandatory killings and public burnings have stopped, there is still rampant discrimination caused by the remnants of this mentality. The stigma caused by organized religion, even though our world slowly regains its idea of equality,Show MoreRelatedSymbolic Interactionism And Social Structure1190 Words   |  5 PagesCould you image at the age of fourteen not having any education and living in extreme poverty everyday? Using the lens of symbolic interactionism, this essay will analyze Maria’s education, gang surroundings, and family conditions. In the beginning, I will define symbolic interactionism, then I will explain why Maria a fourteen year old girls conditions contain these elements. Finally I will explain how symbolic interactionism is integrated into her life. Symbolic interactionism can be easily describedRead MoreSymbolic Interactionism, By Herbert Mead And Charles Horton Cooley1512 Words   |  7 PagesSymbolic interactionism is one of the four major theoretical perspectives in sociology. It is particularly influential in microsociology, which makes this view of social behavior unique from the other three major perspectives that focus on large scale social organizations (Buccieri, September 11 2014). I believe symbolic interactionism is the most appropriate method for studying sociology based on my experience with a brother with Autism Spectrum Disorder. The theory of socialization within symbolicRead MoreThe Major Theories of Sociology Essay1221 Words   |  5 PagesSymbolic Interactionism In the field of sociology, sociologists use many different theories to base their ideas and observations on; however, the three major theories that are used are symbolic interactionism, functional analysis, and conflict theory. It is these three theories that will be the focus of this paper. To begin with, we will start with symbolic interactionism. Charles Horton Cooley and George Herbert Mead developed symbolic interactionism. In order to understand what this theory isRead MoreSymbolic Interactionsim1477 Words   |  6 Pagesï » ¿SYMBOLIC INTERACTIONSIM Abstract Since the beginning of Symbolic Interactionsim, when George Herbert Mead coined the theory, despite its lack of official information, anyone who studies the theory can see how it relates and is true to most, if not all human beings and the culture that they derive from. In this paper, it will discuss the theory; provide examples from people who have studied this specific theory more in depth, asRead MoreSymbolic Interactionism1361 Words   |  6 PagesSymbolic Interactionism Symbolic interactionism is the way we learn to interpret and give meaning to the world through our interactions with others (LaRossa amp; Reitzes, 1993). Herbert Blumer was credited with the term â€Å"symbolic interactionism† in 1937. Blumer was a follower of George H. Mead, and was influenced by John Dewey. Dewey insisted that human beings are best understood in relation to their environment (The Society for More Creative Speech, 1996). With this as his approach, HerbertRead More Applications of Symbolic Interactionism Theory Essay696 Words   |  3 PagesApplications of Symbolic Interactionism Theory George Herbert Mead begins his discussion of symbolic interactionism (talking with others) by defining three core principles that deal with meaning, language, and thought. The theory states that meaning is the construction of social reality. Humans act toward people or things on the basis of the meanings they assign to those people or things. The second principle of symbolic interactionism is language, which is the source of meaning. MeaningRead MoreMajor Theoretical Sociological Perspectives: Similarities and Differences1507 Words   |  7 PagesAbstract What are the three major sociology perspectives in regards to social issues? They are Symbolic Interactionism perspectives, Functionalism perspectives, and Conflict Theory perspectives. These perspectives offer sociologists abstract examples for explaining how society affects people, and vice versa. Each perspective individually theorizes society, social forces, and human behavior. Keyword’s: Social Issues, Human Behavior Introduction This paper will explain theRead MoreEssay about Herbert Blumers Symbolic Interactionism1326 Words   |  6 PagesHerbert Blumers Symbolic Interactionism THE THEORY Symbolic Interactionism as thought of by Herbert Blumer, is the process of interaction in the formation of meanings for individuals. Blumer was a devotee of George H. Mead, and was influenced by John Dewey. Dewey insisted that human beings are best understood in relation to their environment (Society for More Creative Speech, 1996). With this as his inspiration, Herbert Blumer outlined Symbolic Interactionism, a study of human group life andRead MoreWhat Does Celebrating June 4th Say About Americans?964 Words   |  4 Pages4th Say About Americans? Baylee Vaughn Butler Community College Abstract If the accepted definition of Symbolic interactionism is ?a school of thought in sociology that explains social behavior in terms of how people interact with each other via symbols? (Chegg.com) then celebrating the 4th of July Holiday can be rightfully described as the quintessential example of symbolic interaction. On that day, 160 million will enjoy a cookout and 115 million will attend an organized fireworks displayRead MoreSociological And Historical Structure Identifying My Life1407 Words   |  6 PagesIn applying C.W. Mills’ theoretical perspective of symbolic interactionism I will attempt to link how Mills’ theory has influenced three key areas of my life. I will first explain how symbolic interactionism played a role in my age, career, and income. Lastly, I will entertain the ideal of envisioning how my life’s chances would be different if I were a white woman in American society. C.W. Mills’ theoretical perspective of symbolic interactionism rests on the foundation of how one’s interpretation

Studies in Professionalism in Education Training Free Essays

I am currently employed in the post 16 training sector as a tutor on the ‘entry to employment’ programme (e2e). The e2e programme is designed to be flexible and individual, with the aim of equipping young people with the necessary skills to become independent; self-motivated; informed and empowered to take control of their own lives. Learners work towards realistic but challenging targets that lead to progression onto suitable training or employment opportunities. We will write a custom essay sample on Studies in Professionalism in Education Training or any similar topic only for you Order Now There are 3 basic strands to the e2e programme; basic and key skills (literacy, numeracy, communication etc†¦); personal and social development and vocational development. The programme is tailored to suit the individual needs of a variety of young people who are engaged on it. All learners are aged between 16 and 18 years and are not participating in any form of post 16 learning, or in any form of employment. The programme itself is not qualification driven. However, opportunities for the achievement of certificates are available throughout the course. There is no set time limit for the e2e programme ensuring that learners can work at a pace suited to their skills, needs and circumstances – learners can spend as little or as long (within reason) on the programme in order to successfully achieve their goals. The strand I teach is vocational development. This incorporates training sessions such as CV building; interview techniques; job searching and sustaining employment. Learning is individualised, thus meeting the needs across a range of age and ability. Professionalism to me is exceeding the standards as set by various government offices and ensuring that the service young people access at my organisation is a quality one. Further education has received its share of criticism over the last century and this has been reflected in the salaries of the tutors in this sector as opposed to those in the compulsory education sector. To me being a professional is about attitude, behaviour, self presentation and having a commitment to improvement. How we conduct ourselves in our roles is paramount to earning the respect and appreciation of our fellow workers, managers and indeed the people accessing the services we offer. The learners that access our service are usually low level (below entry 1) and many lack motivation to learn. As the National Foundation for Educational Research conducted research on participants taking part in e2e, â€Å"Around one-third of young people interviewed reported negative school experiences. These related to problems with other students, negative relationships with teachers, lack of achievement and the perceived irrelevance of what they were taught. Many had been expelled from school or had excluded themselves. † (http://www. nfer. ac. uk/research-areas/pims-data/summaries/eet-entry-to-employment. cfm This gives some indication of the difficulties facing tutors in this sector and it is my belief that conducting a programme that reflects school will only serve to discourage learners from accessing this course. Therefore, although we must be professional, we must also offer something different to the curriculum offered in compulsory education. Thus it is important to consider Abraham Maslow’s Hierarchy of Basic Human Needs. The main points being; physical comfort, safety and shelter, love and belonging, self-esteem leading to self-actualisation. Further education in the UK has seen many changes during the last 10 years. Concerns were raised by the government that Further Education was not producing a skilled enough workforce in line with international standards, impacting upon Britain’s economical viability. Other EU countries were seen to be producing a much higher skilled and trained workforce. The belief was that a cause of this was a lack of suitably qualified teaching staff in FE. This propelled the notion that all teaching and training staff working in the FE sector should be qualified to the standard set by mainstream schools. It was thought that by doing this, standards of the UK workforce would be raised. In 1999 FENTO (Further Education National Training Organisation) was launched. They were responsible for identifying needs within the FE sector. In 2000 FENTO proposed a set of standards, which addressed wider issues of professional development and considered a new teaching qualifications network. These standards consisted of three main elements: Professional knowledge and understanding, skills and attributes and key areas of teaching. In 2005 Lifelong Learning UK (LLUK) was formed to manage the reform of teacher training. All FE teachers now have to register with the Institute for Learning (IfL) which is part of LLUK, and monitors training and records sector training needs. Since initial reforms, teaching standards in FE have further developed and progressed. In March 2006 the White Paper ‘Further Education: Raising Skills, Improving Life Chances’ highlighted further needs to develop a much more highly skilled workforce. It states, â€Å"This is a huge challenge, because there are some deep-seated and long-standing weaknesses in our national skills. We have put in place major reform programmes for 14-19 year olds and adult skills, backed by substantial investment. Those reforms are bringing about real progress. But there is a long way to go to raise skills and qualification levels for young people and adults to world standards† (White Paper ‘Further Education: Raising Skills, Improving Life Chances’, 2006). It also goes on to say that FE establishments are central to achieving world standards in the UK workforce, but are currently not realising their full potential in being the driving force behind skills. The paper paints a grim picture in terms of skills levels of the UK in comparison to other developed countries, and with the Leitch report highlighting the skills need for 2020, it is clear that reform is necessary for the UK to compete in the global economic market. The economic mission is at the core of the proposals, with the focus of the FE sector to be equipping young people and adults with the skills and competences that meet the needs of employers. The proposals laid out in this white paper were implemented in the Further Education and Training Act 2007. Reforms such as the above have a resounding impact on organisations such as mine. We have to ensure that the government’s vision and targets for the future are embraced and taken forward in the most effective possible way, thus demanding that we, as FE employees, are professional in all aspects of our work. So how do we as an organisation ensure the commitment and quality of service that is expected by our government? Firstly it is imperative that we have systems in place that effectively transmit information to staff. Accurate and relevant information and communication are vital in order to transmit and effectively implement plans that will uphold the government’s wishes in regards proposals for FE. My organisation has a quality improvement department which continually monitors the performance of the company against standards set out by agencies such as the Office for Standards in Education (ofsted), Qualifications and Curriculum Authority (QCA) Learning and Skills Council (LSC) and many more. FE establishments are now subject to inspection by ofsted of which their aim is toâ€Å"inspect and regulate to achieve excellence in the care of children and young people, and in education and skills for learners of all ages† (www. ofsted. gov. uk). This department is crucial for the continuation of improvements within educational settings. Although misinterpreted by many as ‘harrowing’ and ‘stressful’, the inspection process that this agency conducts is the platform for which FE providers need to build their provision. Ofsted inspections are designed to aid improvement in services, raise aspirations and assist in the achievement of higher standards within educational settings. The quality improvement team in my organisation follow the Common Inspection Framework as dictated by ofsted. This ensures we are providing the services and meeting the standards set by the government. In order to ascertain that teaching staff are in line with this framework, regular lesson observations take place by competent staff. By carrying out these observations, staff are able to use the feedback to continually improve their practice. It is also expected of teaching staff to self evaluate and reflect upon every lesson they teach. This is a key part of professionalism within teaching. I will discuss in more detail later in this essay the values and importance of reflection. The quality improvement team are also responsible for official documentation used by all staff. These are regularly reviewed and updated and communicated to all staff. This ensures that all staff are using the same documents and helps create seamless processes that are followed by all. As well as ofsted there are many other agencies that regulate the delivery of FE in the UK. One of these is the QCA. As a provider that delivers qualifications in a variety of subjects the QCA is an important source of information. The QCA maintain and develop the National Curriculum and accredit qualifications to appropriate levels in order to meet the needs of learners, employers and the economy. As we deliver accredited qualifications it is crucial that we follow the guidelines set out by the QCA to ensure we are teaching the correct knowledge and skills that learners need to achieve the standards set. We also have to adhere to awarding bodies such as Edexcel and City Guilds who provide the qualifications which we deliver. As well as organisational procedures and external influences, it is crucially important that we, as teachers strive to continually improve our practice by self reflection. â€Å"Reflective Practice is a process of reviewing an experience from practice in order to describe, analyse and evaluate and so informs learning from practice† (Reece and Walker, 2006 p421). This involves using a selection of the models identified during the course of this programme. Donald Schon (1983) identified 2 sub categories of reflection, reflection on action and reflection in action. Reflection in action is often described as ‘thinking on ones feet’; this is done during the course of action and is one that I have had to use many times during the course of my career. Reflection on action occurs after the actual action and gives professionals the opportunity to develop theories and create knowledge. â€Å"Individuals, supported by others, constantly frame and reframe a problem, test it and reach solutions† (Schon, 1983). Another model of reflective practice is one proposed by David Boud. In the introduction to Understanding Learning from Experience, David Boud et al (1993), present five propositions of experiential learning, the first of which is; experience is the foundation of and the stimulus for learning. â€Å"Learning always relates in one way or another, to what has gone before. There is never a clean slate on which to begin; unless new ideas and new experience link to previous experience, they exist as abstractions, isolated and without meaning† (Boud et al, 1993, p8). Building on previous learning and relating new learning concepts and topics to past experience has been essential in my teaching practice. Linking new experiences to past ones to create new meanings and insights in extremely constructive in reflective practice. â€Å"We attach our own meanings to events. While others may attempt to impose their meanings on us, we ultimately define our own experience. † (Boud et al, 1993, p10) Another important model of reflective practice is Jack Mezirow’s. His emphasis is on disorientating dilemmas, which he believed can be a slow transition rather than a sudden insight. Mezirow believes that, â€Å"learning is different when we learn to perform than when we understand what is being communicated to us. † (Mezirow, 1990) The belief is that questioning and reflective nature results in an altered and more beneficial learning process. â€Å"In reflective practice, practitioners engage in a continuous cycle of self-observation and self-evaluation in order to understand their own actions and reactions they prompt in themselves and in learners† (Brookfield, 1995) The diagram below illustrates Brookfields perspective of reflective practice. Reflecting upon my practice is something I need to be doing continuously to constantly develop in my role. This reflective process is an essential part of teaching, as Kolb’s Four Stage Model of Learning, demonstrates. Reid (1993) states â€Å"Reflective Practice is a process of reviewing an experience from practice in order to describe, analyse and evaluate and so informs learning from practice† (Reece and Walker, 2006 p421). Reflective practice is a vital part of teaching. Effective practice is a beneficial aspect of continuous professional development and without it progression in teaching would be extremely limited. By gaining a better understanding of their own individual teaching styles through reflective practice, teachers can improve their effectiveness in the classroom and strive to achieve the vision as set out by the government, as previously mentioned, for Further Education. Reflection of Learning – CertEd: During the 2 years I have undertaken learning on the CertEd course, I have learnt many underpinning theories that were previously unknown to me. Although I have worked in the industry for 8 years and learnt from experience and reflection, I have been unaware of the background as to why we do what we do and the reasons for it. It began with the first module which was preparation for teaching. In this module we covered learning theories, learning styles, planning effective lessons, presentation of lessons and factors influencing learning. Before I began the module, I believed I had a sound understanding of the teaching process; however I discovered many more vital and useful tools that I now apply when delivering training sessions. Kolb’s theory was something that I was unaware of before this module. Learning theories was also a topic that I had very little knowledge on. This proved to be one of the most useful sections of this module. I did practice the different approaches beforehand but was unaware of the theories behind them. Now I am aware I believe I use them much more effectively in my day to day role and my planning of sessions. The next module was ‘Developing Personal Skills’, and I found this extremely useful. It enabled me to concentrate my efforts upon areas of my career that were not as strong as some of the others. By doing this I was able to improve my performance at work a great deal. It was good to have agreed learning contract beforehand as this gave me a schedule to work towards. It was more beneficial negotiating with the tutor, what I wanted to develop, instead of being told what to work towards. In â€Å"Learner managed learning† Graves (1993) states the role of the learning contract in higher education takes on board the concept of our individual learning styles. It gives students the freedom to learn in a way they feel comfortable with. It has long been established that adult learners learn in different ways, and that they are self directing and defined in their experience, with the onus and effectiveness of this learning process primarily, on the learner. Upon reflection, I learnt much from this module, both my IT and networking skills have been improved, and this has had a positive impact on my job role. I feel much more comfortable using IT in teaching now than I did before, especially power point presentations which I have used in a few sessions since my online tutorial. However I still have far more to learn, especially in IT as it is a fast changing concept that is constantly introducing new equipment and technologies into society and indeed teaching. The module on assessment was also beneficial as before this assessment was something that I did without really thinking of the underpinning theories to it. This module made me change my practice by ensuring assessment was valid, reliable and relevant and also prompted me to give more feedback to my learners and document this. The module of learning on curriculum studies was again one that developed my understanding of the subject. Designing a curriculum was a valuable learning experience for me and although a successful one, I have seen many opportunities for improvement along the way. In summary, teaching and learning is an ever changing industry and constant evaluation is necessary for the process to be continually successful and for ongoing improvement to take place. I found that the autonomy I was given helped tremendously as I was able to decide for myself what course of study the students would follow. Obviously I had to account for external influences such as the criteria of the awarding body and contractual requirements from the LSC, but nevertheless my organisation were prepared to allow me to choose the path students would follow to meet these. Kolb’s theory is foremost in my reflective practice as shown in the diagram below: By designing a curriculum and studying theories of curriculum, I gained a better understanding of the concept. I understand that influences such as organisational policies, government policies, awarding bodies and learning styles of learners, all have a bearing on how a curriculum is developed. I also learned much about the models of curriculum and in what context they are used. Many courses of study are designed to accommodate the product model; i. e. they are focused on achieving an end result, such as a recognized qualification; however I feel the process model can still be incorporated with better results, such as additional learning taking place and a more enjoyable learning experience for the student. The course I designed was a success. This was reflected in the achievement and retention figures that were collated at the conclusion of the course. I also believe that I added value to the curriculum by incorporating literacy and numeracy support throughout and designing learning to suit all students regardless of learning styles and abilities. I did have to change the course of study slightly of this curriculum, and so in future I hope to be able to build upon my experiences and design an even more effective course which incorporates the learning I have undertaken during this module. The final module on creativity was the one I felt most beneficial of the entire course. I realised during this module that I had always ‘played safe’ during my teaching and that fear of failure had prevented me from implementing ideas that could enhance my teaching and my student’s learning. During this module I researched creativity within an educational environment. I realised that being creative is sometimes about taking risks, and this was something I had previously been reluctant to do. Although I felt I was innovative in my lesson delivery, I now accept that a fear of ‘failure’ prevented me from fully committing myself to creativity. On the whole the CertEd course has been a valuable and worthwhile experience for me and I believe I have progressed professionally due to the modules I have undertaken. Following the course of study I believe I have made excellent progress professionally and feel much more knowledgeable in the sector than I did previously. I still have to continually improve as a professional and I am fortunate to work for a company that recognises this and encourages staff to undertake CPD. Continuous training and development for all staff is now an everyday part of the profession, not a training course that is ‘thrown in’ every few months with no clear structure. CPD must be strategically planned and embedded within the overall objectives of the organisation to ensure that staff are well prepared for any new developments that arise. At my organisation, staff are encouraged my management to take control of their development and inline with the Business Plan and the Self Assessment Report, are supported to undertake relevant, necessary CPD. I try and improve my practice in many ways. As well as the regular training courses I attend I also take responsibility and ensure that I continually strive to learn and become a more effective practitioner. Learning from other teachers is an important way for professional development. One of the most powerful ways to better your practice is to observe other teachers, ones that are experienced and confident in their roles. During this course of study I have had a mentor and I have observed her on many occasions, as well as seeking advice and guidance on matters I am not confident in. I believe discussion with colleagues can be an important part of development. They can offer different views on situations and propose alternative methods of practice which might have previously not been considered. As well as using colleagues and mentors, learners are also a crucial part of continuing development. By gathering their thoughts and feedback on lessons I teach them, I am able to implement new strategies and adapt teaching methods to enhance the learning experience for my students. A written evaluation at the end of sessions is another useful way to reflect and enable improvements. â€Å"It is important to produce a written evaluation of the lesson which helps to reflect constructively upon practice. By reflecting on what went well and badly and evaluating what we would do differently we are developing professional practice and evolving new ways to meet our learners’ needs (Wallace, 2001, p178). My organisation also conducts 6 monthly appraisals with all staff. During this process a development plan is also agreed and produced and this involves recording any learning that needs to be achieved, any courses that have to be undertaken and any other developmental requirements that staff feel they have. The appraisal process helps the employees to understand the company’s objectives. It helps them to set their goals and precisely know what role they play in their work to serve the organisation. This avoids frustration and gives job satisfaction to the employees. Performance appraisal benefits all parties and can serve to motivate and inspire employees to continuously develop and improve. My own development plan was agreed in February and runs until August. During this time my targets for achievement are Level 2 ICT qualification, Cert Ed qualification and to maintain my CPD file with all relevant learning. Beyond this time I am looking to achieve a business/management qualification during the next 2 years, and to develop my leadership skills due to a recent change in my job role. I will continue throughout my professional life to strive for improvement and new methods of working, which will enhance the experience of learners accessing our services. Professionalism is an ongoing process. It is commitment to self-improvement, competency in work, motivated in attitude and having respect for both colleagues and learners. How to cite Studies in Professionalism in Education Training, Papers

Relationship Marketing Research

Question: Create a plan that outlines a research study and the associated qualitative method(s) you will use to analyze the data collected in the research study. Answer: 1.0 Introduction: Relationship Marketing is vital in the contemporary world, because customers all around the worldwide, particularly in UK is complicated and have a good quality of information and ask for superior propose. Consequently, this issue might dealer to transfer from push marketing to pull marketing. In marketing building relationship with consumer were essential purposes for an organization throughout last years, intent their advertising their promotion with the highlight on superior consumers for whom association must construct lasting relation. Building relationship is the simple method that an association can accomplish enduring competitive advantages and which direct to endurance and lasting increase in the marketplace. As a result, it is considered major to inspect the accurate distress of relationship marketing empirically in the high opinion of consumer loyalty (Abubakar Mokhtar, 2015). This improved accepting shall serve up to improved recognize the perception of customer connecti on and in individual capable to transmit this out in nearly all efficient and optimal method. The information can as well unspeak the effectiveness of this that this lead to improved consumer loyalty. This research study shall appear addicted to four important and underpinnings of association marketing. These are communication, faith, disagreement conduct besides with promise in the circumstance of customer loyalty at Tesco product life cycle kingdom (Ahmad, Hussain Rajput, 2015). 1.1 Aim of the Research work: The main aim of this research system is to inspect the impact of relationship marketing on customer loyalty allowing for the circumstance of Tesco PLC. 1.2 Objectives of the Research work: The problem recognized beyond, the main reason of the revise is to inspect the relationship between the customer's loyalty and fulfillment of retail superstore in UK. In organize to appear these panel objectives; the subsequent sub-objectives have been measured. - To serious analysis the issue of relationship marketing that is controlled to be faithful consumers? - To review the Tesco connection marketing implement "club card system." - To assess another issue of relation marketing of Tesco PLC. - To locate the connection among relation marketing determinants of Tesco and consumer loyalty. 1.3 Hypothesis: H1: There is an important relationship between customer loyalty and customer's satisfaction. H2: Customer approval has great collision on consumer loyalty. 2.0 Literature Review: This segment is devoted to converse the preceding experiential study complete about customer loyalty and customer satisfaction. The relation to customer loyalty and customer satisfaction are strongly completely connected. On the other hand, their verdict as well discloses that the collision of customer satisfaction on customer loyalty is extremely subjective by the amount of conclusion in the marketplace. In this segment, the researcher explains about the relationship marketing, customer loyalty (Alrubaiee Al-Nazer, 2010). 2.1 Relationship Marketing: Relationship marketing explanation has, however, to obtain unconcealed and denotation. Relationship Marketing is an original description of intermediary marketing. Normally Relationship Marketing describes all kind of external and internal connection but Relationship Marketing considered on external consumer relation. Relationship Marketing know how to distinct in dissimilar ways such as customer satisfaction, in what way they retain their customer, and make them faithful, and the entire the customs which can be connected to the rising trust, promise, collaboration, secure communication and connection superiority (Alrubaiee Al-Nazer, 2010). 2.1.1 Relationship marketing Formation: It observes that, in premature phase, try to build up common theory regarding marketing that previously subsist in relationship perception. Relationship marketing was not significant in premature phase what has gained nowadays since the environmental issue was so a week at that age than nowadays. There were two conducts to expand relationship marketing. Firstly, relationship marketing was comprehended in examine marketing than in industrialized promotion. Secondly, is when an industry is extensively changed into common unpaid to self-motivated change in industry environment? This transform of environment lead to highlight on service, secure communication with consumer and consumer welfare (Baker, 2014). Figure 1: Formation of relationship customers (Bejou, 2013) 2.1.2 Requirement of relationship marketing: As per this, relationship marketing is all regarding creation overpass among purchaser and vendor, which is distinguish by trust, commitment, communication and promise fulfillment. All this is discussed as follow: Trust Trust is the first step in relationship marketing when has known more concentration by the dissimilar person behind. Trust dish up the preferred manufactured goods, at a correct cost, and continuing connection to consumers and organization that commonly valuable for both revelries. It is division of the communal relationship among both organization and customers wherever customer has trust on business to assemble demand or usefulness according to consumer probability and other organization describe trust as the consumer are devoted to the business (Belanche, Casal Guinalu, 2013) Commitment - Commitment is measured as a tribute in purchase vendor rapport. Commitment is significant for individual among "stayers" and "leavers". The entire dealer and investigator accord that dedicated relationship among consumer and industry construct important communal reimbursement (Ben Jemaa Tournois, 2014). Communication - Communication is one more significant portion of Relationship Marketing. Communication involves the capability were they release data to consumer, but it need to be appropriate dependable. In contemporary period, the new perception of communication is two method conversations involving consumer and organization. Its might be previous to or, following or throughout advertise. In Relationship Marketing communication describe to remain in contact with appreciated consumer, generous appropriate and correct information about manufactured goods and services (Binsar Kristian P. Panjaitan, 2014). Promise fulfillment - An organization usually draw new consumer by benevolent inattentive promise, still, if the organization breaks the promises that deficiently influence on rising and maintain developing a connection. A promise satisfying has an important donation to offer high stage customer satisfaction that lead to being trustworthy to the organization that guarantees the productivity (Bojei Abu, 2014). 2.1.3 Relationship marketing in retail marketing: Nearly the entire job on relationship marketing has been completed on service and managerial advertising somewhat than the retail marketplace. In retail marketplace, relationship marketing contract with the consumer, organization, workers, and detailed twigs. To magnetize and maintain consumer and accomplishment of relationship marketing is essential for the retailers. The vendor can accomplish sustainable competitive advantages by rising relation with the consumer. In the self-motivated environment, the consumers are further reliant on retailer, finally accomplishment of relationship marketing not easy but it is extremely essential. In the retail market circumstance, relationship marketing is generating, rising and continues a relationship with the consumer. There is dissimilar subject of relationship marketing that can be useful in retail market circumstance (Chang, 2015). Relationships are obtainable when customers as well as organization equally helpful and can set aside the pric e. For the retailer elevation, the advantage is more rummage sale, optimistic expression of the entrance, less price in per deal and vital is consumer loyalty and preservation. For the consumer surface, monetary and non-monetary assistance survive. For the relation marketplace viewpoint, customers are in a rush and endeavor to set aside time than previous to. In this circumstance, relationship marketing encourages to the supermarket from one stockpile that direct to set aside time and expediency for the consumer. Lastly, it could be alleged that relationship marketing in the retail marketplace, consumer loyalty could not be presumption yet could not be accomplish, customer liable on retailer presentation (Chao, 2013). 2.2 Customer Loyalty: Customer loyalty is the customer consistency communicates on the exacting product, services, and store up, and exacting invention. It supposes that one of the essential slogans of relationship promotion since organization takes pleasure in planned profit for a loyal consumer. In this, organization final objective is to create loyal consumer from the normal consumer; they as well supposed customer loyalty can be gain throughout appropriate marketing arrangement by rising conviction, by performance dedicated to the services, manufacture appropriate interview with consumer and conduct difference if it occur (Chen, Batchuluun Batnasan, 2015). In relationship marketing if an important person carry out with organization formerly and turn into a consumer but in this phase, if the consumer established assistance from the invention and do industry once more they turn into customer but this is vital position for the relationship marketing. In this phase, a consumer cannot allege as a devoted customer. Following the phase, consumers unmoving re-purchases and has selection relationship among organizations, progress few "run" group, and associates which is a top place. This "associate" place recognize as the real loyal consumer who not merely repurchase but as well proceed as a recommendation (Dubihlela Molise - Khosa, 2014). Figure 2: Customer loyalty plan in relationship marketing (Elsharnouby Parsons, 2013) 2.2.1 Dimension of customer loyalty: Primarily customer loyalty is of two types' attitudinal loyalty, and behavioral loyalty is discussed as follow: Behavioral loyalty This was the first step in customer loyalty plan. Behavioral loyalty describes more acquire incidence and opportunity an exacting product; it is as well determine as a brand loyalty. For a case of behavioral loyalty is the replicate procured goods or services from similar brand or vendor that direct to additional purchase range. Behavioral loyalty is when consumer purchase goods from exacting retailer outstanding to expediency position, when any new supermarket release in High Avenue, consumer can control for innovative tender, so this type of replicate obtain is not devotion (Guimaraes Paranjape, 2014). Attitudinal Behavior - Attitudinal loyalty more stress on person approach that lead to exacting goods or services. This dissimilar method were attitudinal behavior cumulative the consumer favorite and motivation for the exacting product to dealings with the stage of loyalty. But this meaning does not give details how when loyalty generates. For case, a customer buy a manufactured goods and pleased with goods but he/she feel that it is as well luxurious to use frequently, in this situation few instigator believed that intellectual accessory to exacting invention, re-purchase is suggestion of devotion but unpaid to price, problem, which might be worthless (Hur, Moon Jung, 2015). 2.2.2 Loyalty Scheme in UK supermarket: The customer loyalty method in the UK superstore is use as competitive advantages viewpoint. The superstore is usually observed a competitive perimeter for the extremely spirited marketplace to impress more marketplace share. On the other hand, allowing for main UK superstore, dissimilar loyalty system is discussed below: Tesco "Club Card" - Tesco is the major and well known superstore situated in the UK for last few years by offer superiority stock up, high superiority consumer service and broad variety of product, although Tesco might not recognize as market manager evaluate to Sainsbury's, LIDL, ASDA, Morrison and so on. To contend and endure in the rivalry, Tesco recognized new stock up set-up such as "metro", "communicate" etc. Tesco was trapped as following ranking place in the UK superstore previous to set up "club card". Following set up "club card" Tesco not simply in UK main superstore, it is as well world large and booming superstore. Tesco executes dissimilar advance to the satisfying consumer; "club card" is one of the loyalty correspondence for build strong connection with the consumer (Koller Salzberger, 2010). Contribution of club card to Tesco development - Tesco set up "club card" as an exclusive consumer loyalty plan. Tesco duty is to "generate value for the consumer to receive their lifetime devotion". Club card is the fraction of executing the Tesco duty declaration. Club card is not simply the devotion card plan; it is as well use to create connection with consumer since club card is the method of maxim "Thank you" to the consumer (La Yi, 2015). 2.3 Summary: At the end of this chapter, the researcher describes the relationship among customer loyalty. In this researcher try to explain the concept of relationship marketing and customer loyalty plan in Tesco PLC. On the other hand, their decision as well discloses that the impacts of customer approval on customer devotion are extremely partial by the amount of conclusion in the marketplace. Argue about the marketing policy exploit by the example, the most illustration accepts inferior pricing policy as a main opposing stick. Consequently, they might perhaps make much superior loyalty evaluate to parallel customer satisfaction (La Yi, 2015). 3.0 Research Method: A variety of approach and method are working by the investigator to guarantee the compilation of nearly all suitable and applicable information, which is to be used in the study. There are dissimilar procedural policies use to acquire the research purpose that explicate gradually for the reason of giving an impression how the information have been assembling and examine (La Yi, 2015). 3.1 Research Design: As, per this situation, it is a production and management study, it has an attribute of positivist and interpretive and as well engage in deductive policy and inductive policy. Merge these two research design in the same portion of investigating, it completely probable and beneficial for a study (Mitrega Pfajfar, 2015). 3.2 Research Philosophy: The researcher significantly chooses suitable research philosophy to carry out this study. Research philosophy explains in what way the research expand information for the research individual employment and classifies the scenery of the information. Research philosophy is three kinds such as positivism; interpretivism and realism (Malai Speece, 2005). Positivism philosophy contract this theoretical department is extremely structural method and experimental inspection to numerical study. In this research researcher selected positivism philosophy because, Positivism philosophy contract with the theoretical department and extremely structural method and quantifiable inspection to the statistical study. When the explore attitude is positivism, it describe that researcher is self-governing, and investigator does not control by the research theme. When the study reproduces the positivism values, favored to effort with a visible social realism and this kind of research-creation can be comm andment like simplification like to the effort of corporeal and natural scientist. This prejudiced policy is term as the quantitative policy. The qualitative method, on the other hand, involves the research assemble the data connected to the distinct topic all along with the prejudiced region (Moisescu, 2015). This research description involves employ of both the qualitative and quantitative method for its expansion. In spite of information were a number of researchers, would assuming on this theme, symbolize an enormous amount; on the other hand, in organize to discover the allegation linked to the prejudice theme, the employ of qualitative and quantitative method established to be suitable for the procedure of essential numbers and information compilation 3.3 Data Collection Method: In this research, the researcher tries to collect the data through primary and secondary methods. Primary method is gathered for the detailed function to examining the research query purpose. For the reason the report, questionnaires are use previously and detail meeting with consumers and Team leaders use afterward. Both techniques of data collection are converse beneath questionnaire designing, Interview approach, Data analysis, and reliability and validity (Mumuni O'Reilly, 2014). Secondary method, the secondary method, is one were previously composed and use for the dissimilar function. Secondary data has been composed using a variety of and assorted intermediate as well as internet explorer. In this view articles, which were written by a variety of specialized and scholar in the circumstance of a research theme, were measured. In these dissimilar advantages of use secondary data are, secondary data compilation does not require a major quantity of time, price, and endeavor, secondary data occasionally more dependable than the primary data etc (Suh, Greene, Israilov Rho, 2015). 3.4 Sample size: Sampling size is necessary basics of research method for demeanor a research. The sampling method offers an effectual technique that help out the researcher to decrease the amount of data by allowing for several sub-assemblage somewhat than the entire populace. The sampling method is secret in two clusters that are a probability or representative sampling and non-probability sampling or judgmental sampling. This research pursues systematic random sampling to gather data throughout questionnaire and non--probability sampling for an interview from a consumer of the Tesco plc and meeting with Team leaders of Tesco plc. The sample amount is approximately 100 for review, and organized random sampling has been using to gather data throughout questionnaire since if the sample is more than 50, the investigator must circumvent non-probability sampling. At the same time for interviews with consumers and Team leader of Tesco PLC, researcher use non-probability sampling method. For the interview , the individual option is more beneficial somewhat than choose statistically. In an interview with the consumer, it is tricky to be relevant chance sampling since nearly the entire consumer was not approved to contribute in the conference (Woo Leelapanyalert, 2014). 3.5 Limitation: Even though this research statement is entrenched with a difficult task the researcher, but unmoving toward conclusion of the study could not widespread. The main limitation is the limited possessions time wealth. In addition the sample size that was measured destined to sufficient for this research details, but on the conclusion of that sample size, the general impact of relationship marketing in excess of the consumer loyalty could not be distinct. But at the same time, this research can supply with the outline that relationship marketing do assist the organization and dealer to expand and generate a customer support that is loyal (Wu Huang, 2013). Another feature is of the technique during which the information has been composed. Even though the researcher guarantee that individual biases are reserved missing, but still there is forever a probability of human blunder particularly at this stage. Therefore, it can be supposed that investigate would have been improved if it had creature behavior by a specialized researcher. 4.0 Conclusion: The research has examined the responsibility of relationship advertising on customer loyalty allowing for the Tesco PLC. In the current year, retail market has paid attention to relationship marketing as an instrument for customer loyalty. The accomplishment of relationship marketing policy depends on the reimbursement required by personality retailer. The research describes the collision on relationship promotion in customer loyalty that is understandable; the stage of customer loyalty depends on functional personality assessment of relationship marketing. The research as well establishes that product superiority has a nonstop impact to draw and hang on to the consumer. Product superiority is leading functional principles of association marketing moreover for choose superstore or manufacture loyal customer. In this, the first hypothesis (H1), is hold up by the consequence as a positive association was establish among the two variable, i.e., customer loyalty, and satisfaction. Consequently, the sentence is in order with those. Additionally the second hypothesis (h2) is continued by the consequence as deterioration was created among the two variable, i.e., the consequence disclose that consumer satisfaction has huge collision on customer loyalty. References Abubakar, M., Mokhtar, S. (2015). Relationship Marketing, Long Term Orientation and Customer Loyalty in Higher Education. MJSS. doi:10.5901/mjss.2015.v6n4p466 Ahmad, J., Hussain, M., Rajput, A. (2015). Customer Loyalty Framework of Telecommunication Service Market. IJMVSC, 6(1), 69-78. doi:10.5121/ijmvsc.2015.6106 Alrubaiee, L., Al-Nazer, N. (2010). Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective. IJMS, 2(1). doi:10.5539/ijms.v2n1p155 Alrubaiee, L., Al-Nazer, N. (2010). Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective. IJMS, 2(1). doi:10.5539/ijms.v2n1p155 Alrubaiee, L., Al-Nazer, N. (2010). Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective. IJMS, 2(1). doi:10.5539/ijms.v2n1p155 Baker, D. (2014). Social Influence and Contextual Utilization of Customer Relationship Management Technology in an International Field Sales Organization. Journal Of Relationship Marketing, 13(4), 263-285. doi:10.1080/15332667.2014.965650 Bejou, A. (2013). An Empirical Investigation of the Correlates of Satisfaction in Public Schools. Journal Of Relationship Marketing, 12(4), 243-260. doi:10.1080/15332667.2013.846721 Belanche, D., Casal, L., Guinalu, M. (2013). The Role of Consumer Happiness in Relationship Marketing. Journal Of Relationship Marketing, 12(2), 79-94. doi:10.1080/15332667.2013.794099 Ben Jemaa, A., Tournois, N. (2014). Relationship Marketing Key Concepts as Relationship Value Determinant. Journal Of Marketing Research And Case Studies, 1-17. doi:10.5171/2014.201710 Binsar Kristian P., F., Panjaitan, H. (2014). Analysis of Customer Loyalty through Total Quality Service, Customer Relationship Management, and Customer Satisfaction. International Journal Of Evaluation And Research In Education (IJERE), 3(3). doi:10.11591/ijere.v3i3.6191 Bojei, J., Abu, M. (2014). The Underlying Dimensions of Relationship Marketing in the Malaysian Mobile Service Sector. Journal Of Relationship Marketing, 13(3), 169-190. doi:10.1080/15332667.2014.939017 Chang, C. (2015). Exploring mobile application customer loyalty: The moderating effect of use contexts. Telecommunications Policy. doi:10.1016/j.telpol.2015.07.008 Chao, E. (2013). Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications. Journal Of Relationship Marketing, 12(3), 165-190. doi:10.1080/15332667.2013.816925 Chen, J., Batchuluun, A., Batnasan, J. (2015). Services innovation impact to customer satisfaction and customer value enhancement in airport. Technology In Society. doi:10.1016/j.techsoc.2015.05.010 Dubihlela, J., Molise - Khosa, P. (2014). Impact of e-CRM Implementation on Customer Loyalty, Customer Retention and Customer Profitability for Hoteliers along the Vaal Meander of South Africa. MJSS. doi:10.5901/mjss.2014.v5n16p175 Elsharnouby, T., Parsons, E. (2013). When Relationship Marketing Goes Wrong: Opportunism and Consumer Well-Being in Consumer-Bank Relationships. Journal Of Relationship Marketing, 12(2), 141-163. doi:10.1080/15332667.2013.794103 Felix, K. (2015). Factors for Customer Satisfaction and Customer Dissatisfaction in Commercial Banks. MJSS. doi:10.5901/mjss.2015.v6n4s2p584 Guimaraes, T., Paranjape, K. (2014). Testing cloud computing for customer satisfaction and loyalty. IJECRM, 8(1/2/3), 72. doi:10.1504/ijecrm.2014.066885 Hur, W., Moon, T., Jung, Y. (2015). Customer response to employee emotional labor: the structural relationship between emotional labor, job satisfaction, and customer satisfaction. Journal Of Services Marketing, 29(1), 71-80. doi:10.1108/jsm-07-2013-0161 Koller, M., Salzberger, T. (2010). INVESTIGATING THE IMPACT OF COGNITIVE DISSONANCE AND CUSTOMER SATISFACTION ON LOYALTY AND COMPLAINT BEHAVIOUR. Remark, 9(1). doi:10.5585/remark.v9i1.2148 La, S., Yi, Y. (2015). A Critical Review of Customer Satisfaction, Customer Loyalty, Relationship Marketing, and Customer Relationship Management. Kmr, 30(1), 53. doi:10.15830/kmr.2015.30.1.53 La, S., Yi, Y. (2015). A Critical Review of Customer Satisfaction, Customer Loyalty, Relationship Marketing, and Customer Relationship Management. Kmr, 30(1), 53. doi:10.15830/kmr.2015.30.1.53 La, S., Yi, Y. (2015). A Critical Review of Customer Satisfaction, Customer Loyalty, Relationship Marketing, and Customer Relationship Management. Kmr, 30(1), 53. doi:10.15830/kmr.2015.30.1.53 La, S., Yi, Y. (2015). A Critical Review of Customer Satisfaction, Customer Loyalty, Relationship Marketing, and Customer Relationship Management. Kmr, 30(1), 53. doi:10.15830/kmr.2015.30.1.53 Lee, K., Lee, J., Lee, M. (2015). Effect of Pharmacy Store Image on Customer Satisfaction and Customer Loyalty in Over-The-Counter Drug Market. JMT, 01(04), 29-44. doi:10.15577/jmt.2015.01.04.29 Lin, S. (2013). The Influence of Relational Selling Behavior on Relationship Quality: The Moderating Effect of Perceived Price and Customers Relationship Proneness. Journal Of Relationship Marketing, 12(3), 204-222. doi:10.1080/15332667.2013.816931 Love, E., Staton, M., Rotman, J. (2015). Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty. Marketing Letters. doi:10.1007/s11002-015-9371-0 Maggon, M., Chaudhry, H. (2015). Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013. Journal Of Relationship Marketing, 14(1), 53-77. doi:10.1080/15332667.2015.1022110 Maggon, M., Chaudhry, H. (2015). Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 2013. Journal Of Relationship Marketing, 14(1), 53-77. doi:10.1080/15332667.2015.1022110 Malai, V., Speece, M. (2005). Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty. Journal Of International Consumer Marketing, 17(4), 7-39. doi:10.1300/j046v17n04_02 Mitrega, M., Pfajfar, G. (2015). Business relationship process management as company dynamic capability improving relationship portfolio. Industrial Marketing Management, 46, 193-203. doi:10.1016/j.indmarman.2015.02.029 Moisescu, O. (2015). Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market. Management Marketing, 10(2). doi:10.1515/mmcks-2015-0010 Mumuni, A., OReilly, K. (2014). 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9 amazing powers of SEO Essay Example

9 amazing powers of SEO Essay Example 9 amazing powers of SEO Essay 9 amazing powers of SEO Essay SEO or Search Engine Optimization plays a crucial part in the success of your online website. If you have a website then you must make sure that it is Search Engine optimized, so that your products and services show up on the top of online searches. SEO plays a significant part in online marketing tactics, and generates greater footfalls and subsequently higher profits for your website. If you ignore SEO aspects, your website business will definitely suffer. SEO can do wonders for generating higher visibility for any website – here are some of the powers of SEO: Brand Recognition If you are floating a website then you should try to make your brand a popular one. SEO helps to establish the brand online. There are many websites across the internet, but all of them are not famous. Strong SEO parameters can make or break your brand. Higher Conversion If you are selling something online, then it is very important that you are able to convert your leads into profits. You have to draw web traffic to your product and convert them into sales and SEO helps with exactly this. The better is the SEO for your page; the higher is the conversion rate of your product. Better Outcome Marketing campaigns and marketing tools are more effective when the SEO or the optimization is done perfectly. You should understand the trends and work out your SEO strategy accordingly. It is important to implement the right SEO strategy on the website. Long Impact A short term effect is never satisfactory and SEO Training can help you understand that all SEO purposes are for long term impact. Any online business is made for better results and SEO makes sure that it passes the test of time. PR Building PR Building is very important for content distribution and the SEO is dependent on the content. Thus stronger is the PR; the better would be PR Building for your page and the product. Reputation Your online existence depends upon your reputation and thus it is important to have a high reputation for your webpage. You must understand the SEO gives you visibility and recognition and that ultimately brings higher recognition. Higher Customer Satisfaction Management rules are all based on customer satisfaction; and the SEO focuses on the same. A strong SEO strategy meets the expectations of the customers and thus attracts and impresses them. It also helps to get long term loyalty from customers. Cost-Effective Solution SEO saves huge costs on other forms of marketing. Digital marketing can enhance your brand, but stronger SEO reduces the cost significantly. There are many digital marketing workshops in India, and if you are in Bangalore, then the Digital Marketing Courses in Bangalore can give you a better understanding of the subject. Higher ROI The Return of Investment is important for any business and the SEO makes sure that you get the maximum ROI from the market. You can get more by investing less using the SEO techniques. These are the real powers of SEO that can turn around your online business at every stage.

Submit Forms Using TWebBrowser in Delphi

Populate/Submit Forms Using TWebBrowser in Delphi The TWebBrowser Delphi control provides access to the Web browser functionality from your Delphi apps - to allow you to create a customized Web browsing application or to add Internet, file and network browsing, document viewing, and data downloading capabilities to your applications. Web Forms A web form or a form on a web page allows a web page visitor to enter data that is, in most cases, sent to the server for processing. The simplest web form could consist of one input element (edit control) and a submit button. Most web search engines (like Google) use such a web form to allow you to search the internet. More complex web forms would include drop-down lists, check boxes, radio buttons, etc. A web form is much like a standard windows form with text input and selection controls. Every form would include a button - a submit button - that tells the browser to take action on the web form (typically to send it to a web server for processing). Programmatically Populating Web Forms If in your desktop application you use the TWebBrowser to display web pages, you can programmatically control web forms: manipulate, change, fill, populate fields of a web form and submit it. Heres a collection of custom Delphi functions you can use to list all the web forms on a web page, to retrieve input elements, to programmatically populate fields and to finally submit the form. To more easily follow the examples, lets say theres a TWebBrowser control named WebBrowser1 on a Delphi (standard Windows) form. Note: you should add mshtml to your uses clause in order to compile the methods listed here. List Web Form Names, Get a Web Form by Index A web page would in most cases have only one web form, but some web pages might have more than one web form. Heres how to get the names of all the web forms on a web page: function WebFormNames(const document: IHTMLDocument2): TStringList; var   Ã‚  forms : IHTMLElementCollection;   Ã‚  form : IHTMLFormElement;   Ã‚  idx : integer; begin   Ã‚  forms : document.Forms as IHTMLElementCollection;   Ã‚  result : TStringList.Create;   Ã‚  for idx : 0 to -1 forms.length do   Ã‚  begin   Ã‚  Ã‚  Ã‚  form : forms.item(idx,0) as IHTMLFormElement;   Ã‚  Ã‚  Ã‚  result.Add(form.name) ;   Ã‚  end; end; A simple usage to display the list of web form names in a TMemo: var   Ã‚  forms : TStringList; begin   Ã‚  forms : WebFormNames(WebBrowser1.Document AS IHTMLDocument2) ;   Ã‚  try   Ã‚  Ã‚  Ã‚  memo1.Lines.Assign(forms) ;   Ã‚  finally   Ã‚  Ã‚  Ã‚  forms.Free;   Ã‚  end; end; Heres how to get the instance of a web form by index.  For a single form page the index would be 0 (zero). function WebFormGet(const formNumber: integer; const document: IHTMLDocument2): IHTMLFormElement; var   Ã‚  forms : IHTMLElementCollection; begin   Ã‚  forms : document.Forms as IHTMLElementCollection;   Ã‚  result : forms.Item(formNumber,) as IHTMLFormElement end; Once you have the web form, you can list all the HTML input elements by their name, you can get or set the value for each of the fields, and finally, you can submit the web form. Web pages can host web forms with input elements like edit boxes and drop down lists which you can control and manipulate programmatically from Delphi code. Once you have the web form, you can  list all the HTML input elements by their name: function  WebFormFields(const  document: IHTMLDocument2;  const  formName :  string): TStringList;  var  Ã‚  Ã‚  form : IHTMLFormElement;   Ã‚  field : IHTMLElement;   Ã‚  fName : string;   Ã‚  idx : integer;  begin  Ã‚  Ã‚  form : WebFormGet(0, WebBrowser1.Document  AS  IHTMLDocument2) ;   Ã‚  result : TStringList.Create;   Ã‚  for  idx : 0  to  -1 form.length  do  Ã‚  begin   Ã‚  Ã‚  Ã‚  field : form.item(idx, ) as IHTMLElement;   Ã‚  Ã‚  Ã‚  if  field   nil then  Continue;   Ã‚  Ã‚  Ã‚  fName : field.id;   Ã‚  Ã‚  Ã‚  if  field.tagName INPUT  then  fName : (field  as  IHTMLInputElement).name;   Ã‚  Ã‚  Ã‚  if  field.tagName SELECT  then  fName : (field  as  IHTMLSelectElement).name;   Ã‚  Ã‚  Ã‚  if  field.tagName TEXTAREA  then  fName : (field  as  IHTMLTextAreaElement).name;   Ã‚  Ã‚  Ã‚  result.Add(fName) ;   Ã‚  end;  end; When you know the names of the fields on a web form, you can programmatically  get the value  for a single  HTML  field: function  WebFormFieldValue(   Ã‚  const  document: IHTMLDocument2;   Ã‚  const  formNumber : integer;   Ã‚  const  fieldName :  string):  string;  var  Ã‚  Ã‚  form : IHTMLFormElement;   Ã‚  field: IHTMLElement;  begin  Ã‚  Ã‚  form : WebFormGet(formNumber, WebBrowser1.Document  AS  IHTMLDocument2) ;   Ã‚  field : form.Item(fieldName,) as IHTMLElement;   Ã‚  if  field   nil then  Exit;   Ã‚  if  field.tagName INPUT  then  result : (field  as  IHTMLInputElement).value;   Ã‚  if  field.tagName SELECT  then  result : (field  as  IHTMLSelectElement).value;   Ã‚  if  field.tagName TEXTAREA  then  result : (field  as  IHTMLTextAreaElement).value;  end; An example of usage to get the value of an input field named URL: const  Ã‚  Ã‚  FIELDNAME url;  var  Ã‚  Ã‚  doc :IHTMLDocument2;   Ã‚  fieldValue :  string;  begin  Ã‚  doc : WebBrowser1.Document  AS  IHTMLDocument2;   Ã‚  fieldValue : WebFormFieldValue(doc, 0, FIELDNAME) ;   Ã‚  memo1.Lines.Add(Field : URL, value: fieldValue) ;end; The entire idea would have no value if you would not be able to  fill in web form elements: procedure  WebFormSetFieldValue(const  document: IHTMLDocument2;  const  formNumber: integer;  const  fieldName, newValue:  string) ;  var  Ã‚  Ã‚  form : IHTMLFormElement;   Ã‚  field: IHTMLElement;  begin  Ã‚  Ã‚  form : WebFormGet(formNumber, WebBrowser1.Document  AS  IHTMLDocument2) ;   Ã‚  field : form.Item(fieldName,)  as  IHTMLElement;   Ã‚  if  field   nil then  Exit;   Ã‚  if  field.tagName INPUT  then  (field  as  IHTMLInputElement).value : newValue;   Ã‚  if  field.tagName SELECT  then  (field  as  IHTMLSelectElement) : newValue;   Ã‚  if  field.tagName TEXTAREA  then  (field  as  IHTMLTextAreaElement) : newValue;  end; Submit  a Web Form Finally, when all the fields are manipulated, you would probably want to submit the web form from Delphi code. Heres how: procedure WebFormSubmit(   Ã‚  const  document: IHTMLDocument2;   Ã‚  const  formNumber: integer) ;  var  Ã‚  Ã‚  form : IHTMLFormElement;   Ã‚  field: IHTMLElement;  begin  Ã‚  Ã‚  form : WebFormGet(formNumber, WebBrowser1.Document  AS  IHTMLDocument2) ;   Ã‚  form.submit;  end; Not All Web Forms Are Open Minded Some web forms might host a captcha image to prevent web pages from being manipulated programmatically. Some web forms might not be submitted when you click the submit button. Some web forms execute JavaScript or some other procedure gets executed handled by the onsubmit event of the web form. In any event, web pages can be controlled programmatically, the only question is how far are you prepared to go?

Modivication Essay Example | Topics and Well Written Essays - 1000 words

Modivication - Essay Example While I have nearly six years expertise in the fields of electronics, programming, and the maintenance of computer devices, I need to learn more information through study at Coventry University. Already I have worked 2 years in the field of electronics equipment repair at an established computer company; this has motivated me towards continuing this path and developing it as a hobby and talent. In my final year of study at Coventry University, I have decided to choose a final year project that will benefit my future business. The project I have chosen includes programming and computer hardware -- the project is a Robot vehicle which is wirelessly controlled by a pc keyboard. The final year project will contribute to experiences that I need to start my own business. I have the ability to control the robot vehicle, and can move it in all directions; in dealing with most electronics devices, measurements, equipments and electrical machines, this experience will qualify me to solve most of the hardware and software problems -- I will be able to easily and efficiently find sound solutions. In addition, I will attain more experience with the created lot of programs and robot models, specifically how to use them to serve the technology field. There are many companies and organizations that require technical knolwedge. Because of their business objectives these corporations are ready to provide material and moral support if the student can provide them expertise, skills, and talent. The student can enable access to these organizations by developing a vision for the future that will guide commercial projects. Im qualified to deal with many electronics problems, as well as micro-electronic devices and possess the ability to create software program codes to control those devices. I also have good experience in electronic crisis management through my years of study and laboratory field work. There is a force pushing me to continue my

Down the Hatch Essay Example | Topics and Well Written Essays - 1500 words

Down the Hatch - Essay Example All this made her to remember what happened on the previous day. She and Ingrid her friend was in deep sleep; it was a quirk of fate because nothing can be asleep when the alarms are sounding off. However, it did wake them up because the alarms were a signal that a tornado is in close proximity and not a signal for anything mundane. A possible disaster brings with it a list of things people have to do to save their lives and number one on that list is the flight to a shelter. Hence, acting fast and evacuating all the breathing mortals will save as many lives as possible. That is why both of them ran to the barn but there was no one there, not even the horses although they usually prefer to stay where they are when a disaster strikes them. Only Katrina's dog, Amber, was there; perhaps waiting for her to show up. She didn't want any animal to feel disowned under such circumstances, for she was a caring human being above anything else. Now, she reflected, she had to shelter herself and the other two from the grueling tornado. Katrina let out a peaceful sigh and looks out the window in the living room. She sees no one. Letting her gaze wander towards the sky, she notices that they turn in vivid shades of orange and green just as her eyes fixes on it and the air comes to a standstill. The sheer action seemed like a premonition of some sort. The sinister atmosphere, that resulted, alone was trying to disturb her peaceful and tranquil soul again. An adventure had occurred with Katrina and her girlfriend yesterday; it was surely an intimidating day for her but she had acted in a cool, calm and collective way and had defied all the scariness out of her. The clouds formed a thundering sound and the rain then poured with a renewed energy, Katrina didn't know it was capable of producing. Remembering what to do, Katrina, her girlfriend Ingrid and her dog Amber, took refuge in a strapping shelter situated below that barn's floor. Sited in the barn was a hatch that opened to a safe haven. Katrina and Ingrid were conversing about the vice that tornados seem to bring in the lives. The vice that make a man wonder how God can allow such things to happen to ordinary people out of the blue as they, in their sight, weren't able to do anything extremely dire to evoke the anger in God this bad. They disagreed because Katrina held a firm belief in God and thought of Him as a God and nothing else. It may stir up guilt in her later to think of God in a negative manner. The disparity between their views was mainly due to their different religions. Katrina felt disturbed as she had always tried not to bring up any talk of religions, her or any other's, between them. It only created resentments in such a beautiful relationship. "Once we were late in evacuating all the animals and so lost a couple of horses and since then, Mother tells me we never found their bodies even." Katrina said trying to steer the conversation in a new direction. Thus, they started talking about their favorite animals; Ingrid loved birds but Katrina liked the four-legged creatures better. It was startling just then to observe the discrepancy between the two friends because of the way each of them were responding to the present circumstances. For the reason that where Katrina was a simple Midwestern Christian farm girl; Ingrid was a skittish East Asian Buddhist free willed girl. Tall, lean and wary with a

The History and evolution of health care economics Essay

The History and evolution of health care economics - Essay Example Health care economics is one branch of economics that deals with problems like scarcity in the distribution of health care. A general overview of this study includes social issues in healthcare (alcoholism, smoking), health care system, and allocation of funding to public healthcare. Early studies in this field can be attributed to Kenneth Arrow when he published his article titled â€Å" Uncertainty and the Welfare economics of medical care â€Å" in 1963. Nowadays, numerous researches dwelling on health care economics just shows the importance of this issue to modern living. The study of economics would always be a relationship between supply and demand, and healthcare is no exception to such. First, it must be understood that healthcare is a derived demand since it is affects the result of health and must be directly consumed ( Newhouse, 1996) in order to feel its benefits. Although people would not like the idea of receiving this service, they have no choice when they get sick. In fact, Evans and Stoddart (1990 ) asserts that â€Å"Health care is one the determinants of health and from an economic perspective, it is simply an input into the production of health†. This is the main reason why government should spend on healthcare since healthy citizens are more productive and costs less to society. Even individuals should ideally spend for their own preventive healthcare so they would not get sick thereby reducing downtime in terms of man hours. Unfortunately, people do not prioritize healthcare issues all the time since there are other equally important things to spend for such as food, education and housing. It is only when one’s health is endangered do people pay attention to this issue; thus, people even buy costly medicines when they are really sick. On the other hand, Kowalski’s paper in 2003 revealed that â€Å"medical care and prices have an elastic

Apply The Theory Of Consumer Behavior To Tea Drinking Marketing Essay

Apply The Theory Of Consumer Behavior To Tea Drinking Marketing Essay With the deepening of research on consumer behavior, people more and more profoundly realize that consumer behavior is an integral whole, is a process, and obtaining and purchasing are just a stage of this process. Therefore, the study of consumer behavior should investigate and understand the evaluation and selection activities of consumers before the obtaining of products and services, and whats more, attention should also be paid to the activities of the use and disposal after the obtain of the products (Elizabeth, 2009). Since consumer behavior is important, research on the theory of consumer behavior is necessary. In a narrow sense, consumer behavior only refers to purchase behavior of consumers and the actual consumption of consumer data. In a broad sense, consumer behavior not only comprises some decision-making processes, which refer to various actions that consumers take for the demand and dispose of consumer goods, but also includes a serious of complex processes, such as t he obtain of consumption revenue (Leon, 2007). Both theory of central place and model of space interaction regard the consumer group activities as the research object. Theory of central place assumes that consumers will tend to a recent center that can provide goods or services, which accords with the agent of economic-man. According to the theory of central place, consumers are intellectual in saving cost and maximizing their utility. Model of space interaction regards that consumer behavior is closely linked to the reaction of center attraction and the competition among other center systems. In real life, purchase decision-makers, buyers, users of the same goods or services may be the same individual, also may be different. Consumer behavior is closely related to the exchange of products or services (Bruce, 2009). In the condition of modern market economy, enterprises research on consumer behavior focuses on establishing and developing long-term exchange relationship with consumer s. In order to earn more profits and make a long-term development in the fierce competition, enterprises should firstly need to understand that consumers are how to acquire products and services, and they also need to know that consumers are how to use products and products are how to be treated after the use. Consumers spending experience, mode and feeling of disposal old products can have an impact on the next round of consumers purchase, in other words, it can directly influence the long-term exchange relation between enterprises and consumers. There are many factors that can have an impact on consumer behavior, and this article will just introduce some main factors (Laura, 2009). The first one is cultural factor. Culture is the basic factor of desires and behavior of human. Different culture can generate different social strata. Due to the diversity of value, consumption, aesthetics and habits of different social strata, they have different ways of choosing pattern, quantity, qu ality, design requirements of products. Consumers of each stratus have their shops and products of adapting themselves. The second one is social factor. Social factor refers to related groups, character and position of family and individual. In purchasing behavior, consumers often use the most general consumption concept and consumer behavior to regulate their own consumption behavior, so related groups around consumers especially their family and good friends have a considerable influence on the purchasing behavior of consumers. The third one is personal factor. Purchasing decisions of consumers are affected by their individual characteristics, such as age, occupation, economic status, lifestyle and self-concept. The fourth one is psychological factor. The psychological factor concludes demand and motivation, consciousness, learning and memory, attitudes. These factors not only affect and in some extent resolve the decision-making behavior of consumers, but also can has enlarging o r inhibition effect on the external environment and marketing stimulation. 2, Apply the theory of consumer behavior to tea drinking With the improvement of living standards of residents and the changes in the concept of consumption, tea drinking has transferred from the former life luxury to daily necessities of life. More and more consumers choose tea drinking as their main drinking, instead of other drinking. There are many reasons responsible for this phenomenon, and the main reason is that great changes have taken place on purchasing behavior of consumers. A serious of factors that influence consumer behavior can have an impact on tea drinking (Natalie, 2009). The first aspect is the change of cultural factor. With the change of value and consumption of consumers, more and more consumers choose tea drinking. Natural, healthy, natural regression has become the main health consume trend that more and more consumers pursue. The reason why tea drinking suddenly fire arises is that it meets the consumers needs, and the consumption way of tea drinking meets the requirement of modern way of life. The characteristics of tea drinking can be summarized as three low: low calorie, low fat and low sugar. Natural, thirst, healthy, refreshing, tea drinking is more thirst than carbonated drinks, and is more pleasant than water drinking. Tea drinking is not only elegant, lingering fragrance, rich in health care, bur also has the function of nutrition, health effect and thirst quencher. The second aspect is the change of social factor. If some consumers like the tea drinking, they can affect the related groups, and the last outcome is that some relevant consumers choose tea drinking. The third aspect is the change of personal factor. One of the reasons that tae beverage began to sell lies in that the income level of young consumers has an improvement in recent years. With the increase of disposable income of the younger generation, most consumers regard that bottle beverage is more expensive, but they feel more smart, fashion. People with the characteristics of pop, fashionable and fancy will more choose the consumption of tea drinking. The fourth aspect is the change of psychological factor. Brand loyalty has a lot to do with the consumer behavior of tea beverage market. Due to brand loyalty, consumer behavior can have positive effect on tea drinking. Once consumers like to drink some tea drinking, they will choose the same tea drinking under the effect of brand loyalty. Another reason that more and more consumers like tea drinking is that health consciousness of people has risen. In the past carbonated drinks like cola drinks occupy the absolute superiority in the cool and refreshing beverage market, and drinks with high sweetness are popular in the non-carbonated drinks. The reason is that people think that since purchasing, the higher the nutrition has, the more cost-effective it is. With the lifestyle of high-income people gradually European, people start caring about their weight. Because people pursuit vogue weight as a fashion, tea beverage of low sweetness is reasonably to be accepted by people. People with the characteristics of the pursuit of good figure tend to consume tea beverage. Undoubtedly, it is precisely because tea beverage meets the function and psychology demand of contemporary consumer that it develops so quickly in such a very short time. Consumer behavior has an impact on purchase behavior of consumers, which directly decides the demand of tea drinking. Therefore, consumer behavior has a great influence on the development of tea drinking. 3, Impact of theory on marketing strategies for tea The foundation of marketing decision-making is the research on consumer behavior, which is inseparable with the marketing activities of enterprises. The establishment of marketing strategies for tea is not an exception, and it will be affected by the theory of consumer behavior. The research on consumer behavior has a very important significance on improving the level of marketing decision-making and enhancing the effectiveness of marketing strategies. Consumer behavior can have an impact on drinking behavior, which influences the formulation of marketing strategies for tea, such as advertising and drinking environment (Lee, 2007). On the one hand, there are many kings of tea, if enterprises want to accepted by consumers and establish brand loyalty, it is necessary to emphasize brand image and brand management. Through the research on consumer behavior, enterprises can understand each index of various brands, such as visibility, buy/usage, loyalty, conversion and reputation. Based on understanding image, status and evaluation of each brand in the consumers, enterprises can make better brand development strategy. Tea has many different types, such as green tea and black tea, and different types should lay out different marketing strategies in order to attract more consumers. On the other hand, because people pursuit vogue weight and some consumers pursue nutrition, it is necessary to make market segmentation in the tea beverage market. Market segmentation is the foundation for the formulation of marketing strategies. The purpose of marketing segment for enterprises is to find target markets which are appropriate for themselves. According to the demand of target markets, tea enterprises can formulate targeted marketing plans, in order to more fully satisfy the unique needs for consumers of the target markets (Norton, 2006). Through the effective market segmentation, tea enterprises can divide different consumers into different consumer groups so that they can imp lement efficient marketing strategies to meet the needs of different consumers. In the process of enterprises development, every enterprise has to develop new products in order to meet the needs of consumers. In the course of implementation of new products, tea enterprises can take marketing strategy that every consumer can drink free of charge in a certain period of time so that consumers can accept the new product better. Besides, tea enterprises can give tea of small packing to consumers. Tea enterprises can develop new products according to understanding the needs and desires of consumers and the evaluation of various products attributes. It can be said that the research on consumer behavior is an important source for the design of new products, and meanwhile it is also an important way of testing new products of various factors, such as performance, packaging, taste, color, specifications, which can be accepted and in what ways it should be further perfected. The aim of the dev elopment of new products is to obtain more market shares and meet the needs of different consumers. Natural, healthy, natural regression has become the main health consume trend that more and more consumers pursue, so tea enterprises should blend this trend into their advertising and marketing strategies (Eric, 2004). Consumers regard tea drinking as a fashion, so advertising and marketing strategies of tea enterprises should add fashionable element so that consumers can accept it easily. Through the study of consumer behavior, tea enterprises can understand the way that consumers gain information, the attitude and evaluation that consumers treat advertising and promotion of enterprises, so that tea enterprises can set up set up reasonable and effective advertising and promotion strategies. 4, Statistics on Tea consumption in China According to introducing of tea industry insiders, tea beverage is the fastest-drinks in Europe and America in the 1990s, and it is regarded as a beverage of new era. In Taiwan and Japan, tea beverage has become the first biggest drink variety, and 95% of beverage enterprises in Taiwan produce tea beverage. In recent years, the development speed of tea beverage market in China has exceeded 300%, and tea drinking has become the third drinking after carbonated drinks and bottled drinks, increasing rapidly. According to tea consumption in China, readers can find that the development of tea consumption is China is fast. With the passage of time, the consumption will continue to become larger. The following form is the tea consumption in China in recent years (internet data): year Output(tons) Revenue(billion yuan) 1984 0.66 3.3 1990 1.7 4.4 1995 6.9 23 1996 9.4 35.2 1997 10.5 41 1998 11.6 45 1999 13.5 54 2000 14.4 55.5 2001 15.5 58 2002 17.5 65 2003 20 70 Form the above form we can find that with the improvement of living standards of residents and the changes in the concept of consumption in China, tea drinking has transferred from the former life luxury to daily necessities of life, and Chinese consumers have more and more tea consumption. 5, History of Lipton Tea Lipton is the largest tea brand in the world. It not only represents the tea experts, but also stands for an international, fashionable, urbanization life. Lipton has remained superior quality and aromatic delicious of successive generation for more than 100 years (internet data). With its bright yellow Lipton delivers its purpose to the world: natural light, vigor and good fun. Mr. Thomas once went out to travel and reached Ceylon, a famous tea production area. British people like Ceylon tea very much, but due to the high price of drinks, only few people can enjoy it. Lipton sensitively realized that if he can make the tea enter the mass of everyday life, it will become a good business. Lipton was founded by Mr. Thomas in 1871. In 1890 he officially launched Lipton tea in Britain, and his slogan is direct from tea garden to the tea pot. In 1892, Lipton began its globalization movement. It firstly opened its factories in the United States, and then ran its branches in India, entering the far eastern markets. In 1898, Lipton was conferred dignity by queen, winning the reputation of the king of tea. 80 years after the old Lipton beginning its global expansion of Lipton brand, the history of Lipton occurred qualitative change, and the unilever, the most famous global individual consumer group bought the entire Lipton brand. Since then, Lipton boarded this global ship of unilevel and started its more powerful expansion. Combining the marketing experience of Lipton and unilever, products of Lipton tea now are on sale in the 110 countries and regions. Whether fame or sales, Lipton tea is the biggest global brand in the world, and its sales are higher at least one time than the second-largest brand. At the same time, Lipton tea is the third non-alcoholic beverage that consumers choose most, only after the Coca Cola and Pepsi cola. In 1992, Lipton tea entered the oldest and largest nation in the world: China. Within five years, Lipton tea won the achievements of the fi rst tea bags sales and the first market share in the investigation of mall in China. In 2001, Lipton established its global brand image again. According to different taste of consumers, Lipton makes precise market segmentation, and launches a serious of tea products in order to meet the needs of different consumers. Distinctive brand logo for the new movement of Lipton is quickly popular among young people all over the world. The vitality, healthy and upward that Lipton creates have infiltrated into the heart of young people. Lipton not only creates a kind of brand-new brand experience for young consumers, but also pours a fresh energy into tea drinks. 6, Branding and marketing of Lipton Tea China Tea culture, especially green tea culture has taken root in China for over a thousand years. Under the influence of ancient tea culture, Chinese consumers have a deep understanding about tea and the benefit of tea. Black tea originated in China has become the indispensable tea drinks in Europe and America. However, Lipton tea is obviously an exotic for todays Chinese consumers (Adam, 2009). Using black tea as its core brand, since entering Chinese market in 1992 Lipton has realized that it must break through the traditional branding and marketing gimmick of tea products in order to make Chinese consumers understand and accept Lipton brand. On the one hand, Lipton Tea is guided by the market rather than the product orientation. Lipton divides various products of tea into different categories, constantly creating new tastes and user experience. Aiming the demand of consumers rapidly drinking a cup of tea, Lipton attracts a lot of young people and office white-collar. In the website, Li pton puts several dynamic humorous videos for consumers, delivering the information that drinking tea can achieve the following purposes: keeping lightsome body, representation of youth, getting rid of fatigue and prolonging life. Various functions and different flavors of products can meet different age groups and different needs, so that Lipton can have a clear market goal and pounce in branding and marketing. On the other hand, Lipton devotes to standardization of products and brand image. Due to the reasons of plant environment, picking and making, tea products are difficulty in forming the standardization of taste. Many consumers have not the ability of identification of tea, so tea enterprises have the opportunity of shoddy. With the media exposure and the gradually mature of consumer behavior, it actually is a trust crisis for enterprises. Based on function orientation of products and brand orientation, Lipton has made a good image in the mind of consumers, so standardization of products and brand image is a great wealth for Lipton. In addition, the branding and marketing of Lipton is winning channels and the king of terminals. Lipton uses its strong image in the channel and terminal change the drinking habit of young generation and White-collar. Using the innovation marketing method of internet, Lipton has closely interaction with consumers in the fan BBS, which lets Lipton brand into the life of generation even the mood. 7, Current marketing strategies Besides the high quality and the solid foundation of brand, Lipton never slows the pace of understanding consumers and establishing communication with consumers (Jean-Pierre, 2001). Lipton devotes itself to marketing innovation: brand promotion. The current marketing strategies of Lipton focus on modern young people and White-collar. They are active, like pop culture, pay attention to health and wander about working partners to share little drops of life. Now Lipton values the needs of the Internet boom and the emotional contact between consumers. As the core products, Lipton tea is not only a simple office drinking, but also strives to deeply communicate with office white-collar group in emotional level. Lipton finds that everywhere is busy White-collar in modern city, though they are lucrative, they work strain. Although they want to contact with friends, office life takes most of their time. Lipton uses Lipton tea as a contact link between friends, which can close the relations be tween colleagues through the good office afternoon tea in relaxed moments. On the one hand, Lipton establishes brand image of the tea experts in the targeted consumers. On the other hand, it brings forth healthy tea and life attitude for consumers. In order to satisfy the consumers needs of good form and health, after efforts of four years the global RD center of Lipton and Lipton tea research institute launch Lipton tea, rich in catechin and healthy diet.

The Physics of Flight Essay -- Airplanes Aerodynamics Science Essays

The Physics of Flight The trials and tribulations of flight have had their ups and downs over the course of history. From the many who failed to the few that conquered; the thought of flight has always astonished us all. The Wright brothers were the first to sustain flight and therefore are credited with the invention of the airplane. John Allen who wrote Aerodynamics: The Science of Air in Motion says, â€Å"The Wright Brothers were the supreme example of their time of men gifted with practical skill, theoretical knowledge and insight† (6). As we all know, the airplane has had thousands of designs since then, but for the most part the physics of flight has remained the same. As you can see, the failures that occurred while trying to fly only prove that flight is truly remarkable. Flight uses four forces: lift, weight, thrust, and drag. In a nutshell; so to speak, an airplane must create enough lift to support its own weight. Secondly, the airplane must produce thrust to propel itself. Finally, the aircraft must overcome the drag or the force of resistance on the airplane that is moving through the air. All four of these forces are vital and necessary for an aircraft to move, takeoff, fly, and land. Wings create lift for the upward force of an airplane. A great example of how this happens is sticking your hand out of a car window driving down the freeway. The force on your flat palm causes a force that can lift your hand up or down by changing the angles of your wrist. Another way to explain this is by the concept of the Bernoulli Effect. According to Kirkpatrick and Wheeler; authors of Physics: A World View, the concept of lift is due to the Bernoulli Effect. They state: â€Å"The upper surfaces of airplane wings are curved ... ...e in any one of these forces leads to a change in the others† (139). A pilot can use many different controls and means of propulsion to change and manipulate the balance of these forces. By doing this the pilot is able to change their speed and change their direction. The Physics of Flight are truly unbelievable occurrences that create amazing effects. Without the concept of flight we would live in a totally different world. Works Cited Allen, John. Aerodynamics: The Science of Air in Motion. London: Granada Publishing Limited, 1982. Kirkpatrick, Larry, and Gerald F. Wheeler. Physics: A World View. 4th ed. Orlando: Harcourt College Publishers, 2001. Shevell, Richard. Fundamentals of Flight. New Jersey: Prentice Hall, 1989. â€Å"How an Airplane Flies,† Microsoft  ® Encarta ® Online Encyclopedia 2003 http://encarta.msn.com  © 1997-2003 Microsoft Corporation.